The May Day holiday has just come to an end. On the Internet,
jokes about the homogenization and low-end of souvenirs in various domestic tourist attractions have emerged one after another.
In fact, many tourists have such a feeling: in the past, people used to buy some souvenirs to take home or give to relatives and friends,
but in recent years, the tourist souvenirs in various scenic spots across the country have made people unable to buy the desire.
The reason is that different regions, different scenic spots, but selling the same bamboo carvings,
the same silk scarf, the same comb, the same mirror, the same key chain;
Giant panda dolls are not only in Sichuan, Yunnan scenic spots can also be bought,
the terracotta Army decoration is not only in Xi ‘an, Inner Mongolia still see…
These mass-produced, highly similar, low-quality souvenirs are widely covered in scenic spots across the country,
with no characteristics at all, leaving tourists with no choice.
As a result, the tourism souvenirs which are an important part of tourism culture become chicken ribs and become the “slot point” of ridicule.
Tourist souvenir is not only a commodity, but also a cultural product. It is also a unique name card of a country, a region and even a city.
Therefore, in addition to having certain ornamental, fashion, creativity and practicality, it should also represent local characteristics and carry local culture.
A successful tourist souvenir can not only vividly convey the local artistic characteristics and cultural taste, but also create huge economic benefits.
The Louvre Museum in France launched commemorative stamps based on its collection of classic collections and works of art,
which can only be bought in the museum’s tourist shop,
and are highly sought after by tourists.Hong Kong Disneyland, a variety of cute cartoon dolls, clothing, bags, stationery,
not only children love, adults often lose the ability to resist…
The above is enough to prove that there is no shortage of fresh, fun and iconic cultural characteristics of tourist souvenirs market, with huge potential.
In the face of many criticisms, how to make tourist souvenirs really attract tourists’ attention and really open the market?
On the basis of making full use of the advantages of local resources,
we should build a complete cultural industry chain from creativity to production to transportation and sales.
First of all, we should pay more attention to local cultural elements and creative design.
History and cultural connotation are unique to a region, and local scenic spots, museums, etc.,
should be deeply dug, excellent cultural resource elements, characteristic cultural symbols,
symbol landscape architecture into the souvenir creation materials,
coupled with unique creativity and design, so as to form tourist souvenirs that not only keep up with the trend but also lose the essence of culture.
In addition, in order to achieve “unique”, we need to strengthen the protection of intellectual property rights of products to prevent creative ideas
and works from being copied and imitated in large numbers. Meanwhile,
we also hope that relevant units and departments can strengthen support
and protection to ensure that good ideas are actually transformed into good products.
It is expected that the much-ridiculed homogenization and low-end phenomenon of tourist souvenirs will be improved,
so that people can recall the beauty and characteristics of each scenic spot every time they see these small objects.
